Privacy Notice and Consumer Health Data Notice

Effective date: July 14, 2026 Great Day and Great Day for Runners are operated by True Performance Coaching LLC d/b/a Great Day for Runners, a New York limited liability company (“Great Day,” “we,” “us,” or “our”).This Privacy Notice explains how we collect, use, disclose, retain and protect personal information when you:visit our website;contact us or schedule a discovery call;subscribe to our newsletter;inquire about or receive coaching services;interact with us through a training, fitness, communications or scheduling platform;register for or participate in a group run or community event; orotherwise communicate with Great Day.Separate coaching agreements, event terms and participant waivers may contain additional provisions relevant to particular services or events.

1. Information We Collect

Depending on how you interact with Great Day, we may collect the following categories of information.

Contact and identity information

This may include your name, email address, telephone number, mailing address, social-media handle and other contact details.

Inquiry and communications information

This includes messages submitted through our contact form, discovery-call questionnaires, email correspondence, feedback, support requests and other communications with us.

Coaching and training information

For coaching clients, this may include:training goals and race plans;running history and experience;workout, pace, mileage and performance information;GPS, route, elevation and location information associated with workouts;heart-rate and other wearable or device-generated information;sleep, recovery, fatigue and stress information;strength and cross-training activity;nutrition, hydration and fueling information;coaching notes, workout feedback and athlete reflections; andinformation imported from or shared through services such as TrainingPeaks, Strava or Garmin.

Health and wellness information

When relevant to providing requested coaching services, we may collect information about injuries, symptoms, physical limitations, medical history, medications, disability, pregnancy, menstrual-cycle information, body composition, weight, nutrition, mental wellbeing or other health-related matters that you choose to provide.Great Day is a running-coaching business, not a health-care provider. Information held by Great Day may not be protected by HIPAA in the same manner as information held by a doctor, hospital or other HIPAA-covered entity.

Event and community information

This may include event registrations, attendance, emergency-contact information, waiver acceptance, communications within event communities and information necessary to administer group runs or community activities.We do not require anyone to disclose their sexual orientation. However, participation in a queer-focused event, group or communication may indirectly reveal or permit an inference about a person’s sexual orientation or other sensitive characteristics. We treat such information carefully and use it only for the relevant event, community or communication purposes.

Photographs, recordings and testimonials

We may collect or use photographs, video, testimonials, race results or athlete stories only with permission or as expressly provided in a separate event registration or participant waiver.

Transaction and business records

Where applicable, we collect invoicing information, payment status, transaction history, contract records and related accounting information. Payments for coaching are generally handled by invoice. We do not intentionally collect or store complete payment-card details unless expressly stated at the point of collection.

Newsletter and marketing preferences

This includes your email address, subscription status, consent records and information about whether you opened or interacted with our communications, to the extent that our email provider makes that information available.

Website and device information

When you use our website, we and our service providers may automatically collect information such as:IP address;browser and device type;operating system;referring and exit pages;pages viewed and links selected;approximate location derived from an IP address;date, time and duration of visits; andcookie and similar-technology identifiers.

2. How We Collect Information

We collect information:directly from you;from forms, discovery calls, emails and other communications;from platforms you choose to connect or use, including TrainingPeaks, Strava, Garmin, Calendly and Heylo;from event leaders or local captains where needed to administer an event;automatically through our website and related technologies; andfrom publicly available sources where appropriate, such as publicly posted race results or social-media content.When you connect a third-party fitness or wearable account, the information made available to Great Day depends on your settings with that provider. You should review and adjust those settings through the relevant provider.

3. How We Use Information

We may use personal information to:operate, maintain and secure our website;respond to questions and coaching inquiries;schedule and conduct discovery calls;determine whether a coaching relationship may be appropriate;provide and personalize coaching services under a separate coaching agreement;analyze training, recovery and performance;communicate with current and prospective clients;issue and administer invoices;manage newsletter subscriptions;promote and administer group runs and community events;display authorized photographs, testimonials or athlete achievements;maintain business, tax and accounting records;detect fraud, misuse and security incidents;establish, exercise or defend legal claims;comply with legal and regulatory obligations; andimprove our website, communications and services.We do not use health information or other sensitive information for targeted advertising.

4. Our Legal Bases for UK and EEA Information

Where the UK General Data Protection Regulation (UK GDPR), EU General Data Protection Regulation (GDPR), or similar law applies, we rely on one or more of the following legal bases:Contract: Processing necessary to take steps at your request before entering into a coaching agreement or to perform a coaching agreement.Legitimate interests: Operating and securing our business, responding to inquiries, improving our services, maintaining appropriate records and communicating with existing contacts, where those interests are not overridden by your rights.Consent: Sending newsletters, placing nonessential cookies where consent is required, using photographs or testimonials, and undertaking other optional processing for which we request permission.Legal obligation: Meeting tax, accounting, regulatory, recordkeeping and legal requirements.Legal claims: Retaining or using information where necessary to establish, exercise or defend a legal claim.Health information and information revealing or concerning sexual orientation may be considered special-category data. Where such laws apply, we generally process that information with your explicit consent, in addition to an applicable general legal basis.You may withdraw consent at any time. Withdrawal will not affect processing that lawfully occurred before withdrawal. If information is necessary to provide safe and appropriately personalized coaching, withdrawing consent may mean that we cannot continue providing some or all coaching services.

5. Newsletter and Marketing Communications

We send marketing emails and newsletters only to people who have actively subscribed or otherwise provided valid permission.You may unsubscribe at any time by using the unsubscribe link in an email or contacting us. After you unsubscribe, we may retain limited information on a suppression list so that we can honor your request and avoid adding you back to marketing communications unintentionally.We do not sell or rent our mailing list.

6. Cookies and Similar Technologies

Our website may use:essential cookies needed for security and basic website operation;preference or functional cookies;analytics technologies that help us understand website use; andtechnologies used by embedded or linked third-party services.Where required by law, we use nonessential cookies and similar technologies only after receiving your consent. You can accept, reject or adjust available choices through our cookie banner or cookie-preference tool.You may also control cookies through your browser. Disabling certain cookies may affect some website features.

7. How We Disclose Information

We may disclose personal information to the following categories of recipients when reasonably necessary.

Service providers

These may include providers supporting:website hosting and administration;email and newsletter delivery, including Kit;appointment scheduling, including Calendly;coaching and training management, including TrainingPeaks;athlete-authorized fitness connections, including Strava and Garmin;community and event administration, including Heylo;email, video calls, cloud storage and communications;invoicing, accounting and professional services;website analytics, security and technical support.A provider may act as our service provider or, in some circumstances, as an independent business responsible for its own processing. Its own privacy notice may also apply.

Event organizers and local leaders

Where reasonably necessary to administer an event, we may provide limited participant information to the relevant event leader, local captain, venue or service provider.

Professional advisers

We may disclose information to accountants, insurers, attorneys and other professional advisers where reasonably necessary.

Legal and safety disclosures

We may disclose information where we reasonably believe disclosure is necessary to:comply with law, legal process or a lawful governmental request;protect the rights, safety or property of Great Day, a participant, a client or another person;investigate fraud, abuse or a security incident; orestablish, exercise or defend legal claims.

Business transactions

Information may be disclosed as part of an actual or proposed reorganization, financing, sale, merger, acquisition or transfer of some or all of the business, subject to appropriate safeguards.

With your direction or permission

We may disclose information where you direct us to do so or provide permission.We do not sell personal information or consumer health data. We do not disclose personal information to third parties for their own unrelated marketing purposes.

8. Consumer Health Data

For purposes of US state consumer-health privacy laws, “consumer health data” may include personal information that identifies or can reasonably be linked to a person’s past, present or future physical or mental health.The consumer health data we may collect is described in the “Coaching and Training Information” and “Health and Wellness Information” sections above.We collect this information:directly from you;through coaching questionnaires and communications;from connected fitness, training and wearable platforms at your direction; andfrom observations and information generated during the coaching relationship.We use consumer health data only to provide, administer and improve the coaching or other service you request; communicate with you; maintain appropriate business records; and comply with law.We may disclose consumer health data to:Great Day personnel who need it to provide the requested service;TrainingPeaks;Strava or Garmin when you choose to connect those services;communications, storage and technology providers processing information on our behalf;professional advisers where necessary; andanother party when you direct or authorize the disclosure.We do not sell consumer health data. We do not use consumer health data for targeted advertising.Where applicable law requires consent for the collection or disclosure of consumer health data, we will obtain that consent separately from this Privacy Notice.

9. International Data Transfers

Great Day is operated through a New York limited liability company and has operations in London. We and our providers may therefore process information in the United States, United Kingdom, European Economic Area and other countries where our providers operate.Those countries may have privacy laws different from those in your home jurisdiction. Where required, we use appropriate safeguards for international transfers, which may include adequacy regulations or decisions, approved standard contractual clauses, the UK International Data Transfer Agreement or Addendum, or another lawful transfer mechanism.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this notice, including legal, accounting, security and dispute-resolution purposes.Our general retention periods are:Contact-form and general inquiry records: up to two years after the last substantive communication.Unsuccessful coaching inquiries and discovery-call records: up to two years after the last substantive contact.Newsletter information: until you unsubscribe, after which limited suppression information may be retained.Core coaching agreements, invoices and transaction records: during the relationship and generally for seven years after it ends.Detailed training, health and wellness records: during the coaching relationship and generally for three years after it ends, unless a longer period is reasonably necessary for an ongoing claim, legal requirement or specific request.Event records held directly by Great Day: generally for three years after the event, subject to the applicable waiver, platform arrangements and legal needs.Photographs and testimonials: for as long as they remain relevant and authorized, unless permission is withdrawn.Security and technical records: for the period reasonably necessary to maintain security, investigate incidents and operate the website.Cookie and analytics information: for the periods disclosed through our cookie settings or by the relevant provider.Information may remain in secure backup systems for a limited period after deletion from active systems. We may also retain information longer when required by law or subject to a litigation hold.

11. Security

We use reasonable administrative, technical and physical measures designed to protect personal information, taking account of the nature and sensitivity of the information we hold.No system or method of transmission is completely secure. You should use appropriate safeguards when communicating sensitive information and should not send urgent medical information through our website or ordinary email.

12. Your Privacy Rights

Depending on where you live and applicable law, you may have the right to:request access to personal information we hold about you;request correction of inaccurate or incomplete information;request deletion of information;request restriction of certain processing;object to processing based on legitimate interests;receive certain information in a portable format;withdraw consent;opt out of marketing communications;obtain information about certain disclosures;appeal a refusal to act on a consumer-health privacy request; andcomplain to an applicable privacy regulator.UK residents may complain to the UK Information Commissioner’s Office. EEA residents may complain to the data-protection authority in their country.To exercise a right, contact us using the details below. We may request information reasonably necessary to verify your identity and the request. We will respond within the period required by applicable law.For an appeal concerning a consumer-health privacy request, reply to our decision or send a new email with “Privacy Appeal” in the subject line and explain why you believe the decision should be reconsidered.Some rights are subject to exceptions. For example, we may retain information needed to comply with law, complete a transaction, maintain security or establish, exercise or defend legal claims.

13. Children

The website, coaching services and group runs are intended for adults aged 18 and older. We do not knowingly collect personal information from anyone under 18 for these purposes.If we learn that we collected personal information from a minor contrary to this section, we will take reasonable steps to delete it.

14. Third-Party Websites and Services

Our website may link to services operated by other organizations, including social-media, scheduling, community, training and fitness platforms.Great Day does not control those services or their privacy practices. Your use of a third-party service is governed by that provider’s own terms, settings and privacy notice.

15. Changes to This Notice

We may update this Privacy Notice from time to time to reflect changes in our services, practices, providers or legal obligations.We will post the revised notice with a new effective date. Where required, we will provide additional notice or seek fresh consent before materially changing how we use information already collected.

16. Contact Us

The business responsible for the processing described in this notice is:True Performane Coaching LLC 
Doing business as Great Day Coaching and Great Day for Runners
legal@greatdayforrunners.com